Our Story

Small Business. Big Dreams.
It all began with friends who envisioned creating something unique—a fusion brand that combines the best of the pet and recreational worlds. We live spontaneously, savor the simple things, and transform everyday life into an adventure. Through KaiNiu, we want to share this experience with you.
Meaning Behind KaiNiu
Pronounced {kye nee oo}. In Hawaiian, Kai means sea, embodying the serene yet powerful nature of the ocean. Many cultural interpretations of the name Kai add to its rich tapestry, making it a name that resonates with a sense of nature, sustenance, and historical depth.
Niu means coconut, representing something nourishing, versatile, and naturally durable. We bring these two powerful words together to represent our brand, bridging the gap in the industry and encouraging togetherness between people, pets, and our planet.
Our story began when three friends joined forces, united by our love for Hawaii, pets, and the outdoors. With diverse backgrounds in tourism, pet toys, engineering, and the military, we created innovative, versatile, and durable products.
Our owner, a Marine Corps veteran and engineer, Cynthia Mason, inspired us to use resilient materials from ballistic and tactical gear.
KaiNiu is proudly owned by Cynergy Professional Systems, founded in 2009 by Cynthia Mason.
We are a Woman, Minority, and Service Disabled Veteran Owned Small Business
Our Purpose
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We inspire people to bring vacation to their everyday lives with our versatile, innovative, durable, and earth friendly lifestyle and pet products.
We believe pets are family, and we want to create high quality products that serve the whole family.
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Our mission is to provide high quality products that are built to last longer, encourage new adventures, and foster togetherness for people and pets.
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Adventure: We love encouraging new experiences and spontaneous adventures for you and your pets.
Togetherness: We believe in fostering strong bonds and creating meaningful moments between friends, family, and pets.
Innovation: We're all about creating unique and multifunctional products that are adaptable to any lifestyle
Sustainability: We're committed to creating products that are kind to animals, people, and our planet, as well as products that support sustainable consumption.
Simplicity: We embrace a minimalistic approach, focusing on functional and beautiful coastal designs.
Durability: High standards in materials and craftsmanship are our promise for durability and longevity.
Community: We value giving back, and we support organizations that are committed to improving our planet and animals.
Aloha: We aim to bring aloha and happiness into your everyday life, capturing the essence of island living.
Lifestyle & Pet Products
All our products are designed in Hawaii and made with aloha.
From our signature dog toys and products to our quick dry towels, we've engineered our products to reflect our values in sustainability, durability, and versatility.
Since our owner is a Marine Corps, our products are so durable - they're military grade.
Meet Our Dog Quality Control Team
Pack Leader
Expert Destroyer
Fetch Master
Tug Specialist